Mr. Jeff Franco started in the automotive industry in 1976. Working for Southstar Ford in San Bernardino, California, Mr. Franco worked his way through the warehouse to become the Parts Manager in 1985. Managing 63 people, 29 delivery trucks and growing sales to 2.8M a month in parts sales, Mr. Franco was quickly promoted to Parts and Service Director. The experienced gained at Ford led Mr. Franco successfully partnered with Ray Navarro to grow Coast Automotive Group to over 150 dealers in the Southwest. During the rise of Coast, Mr. Franco was actively involved in national Collision Associations and Insurance Company Boards advocating the safety and fitment of OEM Parts, attending CIC(Collision Industry Conference), NACE and others. These efforts continue today.